Case Study


HALL TELECOMMUNICATIONS


“As new opportunities hit the street, the DataBid service kicks in and automatically sends only the bids, quotes, contracts and leads that are relevant to us and our partners"

INDUSTRY

Commercial Construction

EMPLOYEE COUNT

11-50

HEADQUARTERS

Guelph, Ontario

CUSTOMER SINCE

June 2014

Lead Generation Increase

Private Project Alerts since sign up

Weeks average advanced lead time

Michael Polo - Hall“By having better insights into future work Hall Telecommunications now has a much better view of opportunities as they hit the street”
 
 
Mike Polo, Vice-President 
Hall Telecommunications
 

OVERVIEW

CUSTOMER'S BUSINESS:

Canadian Distributor of Telecom, Security, Cabling, Audio/Visual & Outside Plant/Buried Distribution communications & security products.

 

CHALLENGES:

Increase market share with less hassle and cost. Develop new & existing relationships with relevant opportunities. Target and engage future opportunities early before the competition.

 

DATABID SOLUTION:

Simplify lead acquisition, aggregate construction bids, quotes, tenders in the public & private sector. Access a proven distribution platform for current & future construction opportunities.

 

BUSINESS OUTCOME:

Lead generation is up over 330% during a typically slow part of the season. Distribution channels are installing Hall Telecommunications products in jobs not otherwise known to the business development team.

 

Background

 

Hall Telecommunications logo

 

 

Hall Telecommunications is the longest standing, privately owned Canadian Distributor of Telecom, Security, Cabling, Audio/Visual and Outside Plant/Buried Distribution products. 

Hall Telecommunications understands that helping clients choose analog or IP-enabled products can be daunting. Hall only sells products they understand and aims to provide their clients with the best service and support in the industry. Hall customers continually reward their industry knowledge with repeat business.

Problem

Hall Telecommunications needed a way to increase the number of projects they engaged without the cost and hassle associated with using multiple and overlapping construction lead services. In many cases in the past they would have to check countless websites and make numerous calls only to find that many projects were either cancelled, on hold or irrelevant to Hall.

With so much activity in the construction market, Hall had a major task ahead of them by trying to keep up with all the new projects hitting the street. Hall not only needed to know about what was being built, they also needed key contact information to speed up the sales and business development process for their integrator network.

 

Hall needed to increase market presence by sourcing and sharing construction bids with their integrator partners. By targeting and engaging a greater number of projects in the early design phase, Hall’s products could be spec’d in and their customers would benefit by getting the sale/install.

 

Taking into consideration each project and subsequent phase is like having dozens of leads just on one job. Hall needed a way to quickly and effectively evaluate each opportunity and either take action on that project by sharing it with an integrator or setting it aside so it did not get in the way of other more relevant construction bids. 

 

Learn how Hall Telecommunications leverages information gathered from DataBid as a lead generation tool and a platform to improve distributor relationships.

Solution

Like many companies that supply to new and renovated commercial construction builds, Hall not only wanted to maintain their existing business relationships in established markets, they also needed a repeatable process to expand into new territories. DataBid provided that solution by giving Hall direct access to information that is difficult to gather and can often require many man-hours to collect and verify.

 

Hall leaned on the expertise of DataBid to help them simplify their lead acquisition process by giving Hall a single source for all construction bids and telecommunications contracts in their regional area. Hall was able to increase the volume of leads coming in and share that information with their integrator customers who are on the front line. This new flow of information helps Hall increase their odds of getting their products installed on a greater number of construction bids, contracts, quotes and tenders.

 

Hall Telecommunications uses DataBid construction bids to improve distributor relationships while increasing installs to key North American Projects
Mike Polo
Vice-President, Hall Telecommunications